The Best Times to Buy Electronics Revealed

By Tech Guru • January 15, 2026

Buying electronics at the wrong time can cost you hundreds of dollars. The tech industry operates on a predictable cycle. Memorize this calendar to save big.

Televisions

Best Time: Late January (Pre-Super Bowl) and November (Black Friday).

New TV models are released in Spring (March/April). Retailers clear out old inventory right before the Super Bowl and during the holiday shopping season.

Laptops

Best Time: July/August (Back to School) and November.

Back-to-school sales are aggressive for potential student laptops. If you need a high-end machine, wait for Black Friday deals.

Smartphones

Best Time: Immediately after a new model announcement.

Apple usually announces iPhones in September. Samsung usually in February/August. Buying the previous generation model the week the new one drops yields massive discounts.

Video Games

Best Time: Steam Summer/Winter Sales or Physical copies used.

Never pre-order. Games drop in price significantly within 3-6 months. Digital storefronts have massive seasonal sales.